SANREMO IS ALL YOU NEED.
For the 73rd edition of Sanremo 2023 we supported TikTok, the official entertainment platform of the festival, with a series of activities related to the biggest Italian music festival of all times.  Thanks to the participation of numerous artists competing in the festival, we produced hours and hours of social media content dedicated to the festival to be launched on the official platform and on the artists' profiles together with other contents produced for #FantaSaremo which increased the buzz around the event. Furthermore, we sent 70 survival kits to the artists and creators directly to Sanremo, which contained customized gadgets to face in the best way the intense days of the Festival.

1 TikTok hub dedicated to Sanremo 2023 | 3 days of shooting | +70 artists involved between influencers, singers and creators | +70 kits | + 350 branded gadgets | The biggest music festival in Italy

CLIENT
TikTok

PROJECT
Sanremo 2023

UNIT
Campaign