OSTIENSE, ROMA

For the launch of two new Ploom products, we designed and executed a territorial activation that transformed the newsstand into a contemporary, immersive, and experiential touchpoint.

The project came to life in Rome, involving two newsstands in a format that combined branding, editorial content, distribution of dedicated materials, product trials, and a multisensory VR experience. The goal was to naturally engage the audience by bringing the brand story into a familiar urban space, entirely reimagined through Ploom's visual and sensory identity.

An activation designed to spark curiosity, create engagement, and guide people to discover a modern alternative, with a fresh, accessible language that aligns with the springtime context.

Signed by WLA.

5 days | 2 newsstand | many games | hundreds of visitors | a lot of fun

CLIENT
Ploom

PROJECT
Scopri la freschezza della primavera

UNITS
Events