A TASTEFUL ITALIAN EXPERIENCE.
A traveling roadshow where we took the Sanpellegrino’s Bar Meraviglia, an experiential flagship bar, to 4 different locations around Italy: Naples, Ortygia, Rome and Venice. The format was formed by a special product service, live music, masterclasses and social media contents.

4 stages | 28 days | +30k visitors | 6,5k drinks | 23 masterclasses | +3000 km | 8 influencers | 100% made in Italy

CLIENT
Bibite Sanpellegrino

PROJECT
Bar Meraviglia

UNITS
Events