THE JOY IS OURS.
After almost two years of social distance, the ‘21 Zalando’s Holiday campaign focused on different ways to spread joy by encouraging everyone to share the moments of real life that bring happiness. For 15 days we were onair inside the Central Station of Milan with a spectacular digital installation created to spread joy, where visitors could take a picture to remember this special moment. The best photos were then used to spread extra joy in the Urban Vision’s DOOH circuit around the city.

holiday season | 15 days | 1 photo opportunity | 800 photos | a 5m LED runway | lots of joy spread

CLIENT
Fuse x Zalando

PROJECT
’21 Holiday