CELEBRATING DIVERSITY WITH COLORS.
Zalando chose Pride month to strengthen its commitment to support inclusiveness, highlighting optimism and love as its main messages. Together with visual and plastic artists Motore Fisico, Filthy Luker & Pedro Estrellas, we created a series of colorful and impactful landmarks placed in key locations of 3 Italian cities: Rome, Milan and Genova.

+50 days of activation | 3 cities | 5 locations | liters and liters of paint | tons of optimism

CLIENT
Fuse x Zalando

PROJECT
Activists of Optimism