THE TASTY SECRET CONCERT.
For the relaunch of the world’s most known burger, we organized a surprise vertical showcase outside the balcony of McDonald’s in Piazza Duomo, Milan, where Ghali was the the big star of this special afternoon. The rap icon offered an unprecedented live performance singing his new single in front of hundreds of consumers invited by McDonald's to try the new Big Mac.

the most iconic hamburger | a secret concert | one rapper | a huge crowd | 721 free Big Mac | 0 could resist from dancing

CLIENT
Fuse x McDonald’s

PROJECT
Wallah

UNIT
Events