OYSHO - BNL Major Premier Padel
ONE CONCEPT. ONE SPACE. ONE EXPERIENCE.
For the BNL Italy Major Premier Padel in Rome, we created Italy’s first Oysho Padel Club: an immersive pop-up store at the heart of the tournament, turning shopping into a unique brand experience.
More than just retail, it became a hub for connection and community, bringing together padel enthusiasts, athletes and media. A space designed to immerse visitors in the Oysho universe, showcase the new padel collection and capture the energy of a sport on the rise.
The activation strengthened the brand’s presence on a high-profile international stage, reinforcing its positioning in women’s sports and transforming the tournament into an authentic, shared brand experience.
