WE’VE CREATED A MONSTER.
Now picture this: a colossal manufacturing blunder at Oakley's Interplanetary Headquarters; a thousand Kato lenses cut all wrong. You'd expect chaos, right? But here's the kicker: out of the chaos emerged a stroke of brilliance! 

We worked on the creative concept, the campaign development, and all communication assets - online, offline, and in-store- for the launch of the new and exclusive line of Oakley Space Encoder™ eyewear, a limited edition born from a production error which resulted in 940 unique pieces. A different, strange, undefinable model that seems to come from another world, from another universe. A monstrous, beautiful mess.

A problem with the lens-cutting machine | 940 mistaken lenses | a limited edition | an Arcade- Inspired campaign | one monster | an out of this world masterpiece | 0 trainees fired

CLIENT
Oakley

PROJECT
Space Encoder Launch

UNITS
Campaign