BLENDING TWO BIG BRANDS.
To celebrate the launch of the sponsorship between Williams Racing and Martini, we managed the brand guidelines and designed a new POS materials toolkit for the on-trade channel. Furthermore, we took the red and blue striped brand on a journey through the country. A summer tour, featuring another Italian icon, a stylish Ape-car redesigned to look like a real Martini Terrace, traveled Italy to promote the Martini Royale, Americano and Negroni Sbagliato cocktails.

CLIENT
Martini&Rossi

PROJECT
Williams Martini Racing POS materials

UNITS
Retail | Events