NO ONE WAS BORN A HERO.
To launch Macron’s first brand campaign ever we wanted to create a concept strong enough to tell, through 6 different stories, the common goal of every athlete regardless of their sport or level: reaching the best version of oneself through hard work, sacrifice, passion and perseverance.

Declined on 6 different sports - running, padel, rugby, wheelchair basketball, volleyball and football - the campaign was launched globally in 5 different languages using a cross-channel approach: ATL, digital touchpoints and inside stadiums and arenas, aiming to increase the points of contact with a demanding and heterogeneous target.

6 days of production | 6 sports | +60 athletes | 5 languages | 360° campaign | Macron’s first brand campaign | lots of sweat

CLIENT
Macron

PROJECT
Become Your Own Hero

UNITS
Campaign