CAN A TRAM HOLD MILLIONS OF CHRISTMAS BAUBLES?
To amplify Jack Daniel’s Christmas activations and boost brand awareness across digital channels, we created a bold fake out-of-home video. A flood of thousands of Christmas baubles poured into Largo Cairoli, sparking a surreal and festive moment that ignited online buzz.

This blend of real and virtual transformed the Jack Daniel’s tram into a true amplifier of the holiday spirit, engaging audiences both on the streets and across social media.

2 weeks | 4 totems | 8 bars | 3 cities | thousands of baubles | 100% recycled items | word of mouth around the city | one amazing FOOH

CLIENT
Jack Daniel’s

PROJECT
Xmas FOOH

UNITS
Events