THE NEW JACK DANIEL’S WEB SERIES.
7 episodes about 7 of the most exclusive Italian cocktail bars through the voices of their head bartender. A unique journey, from the North to the South of Italy, to discover anecdotes, secrets and curiosities of their work. In each of the 7 episodes, the bartender has a chill chat with Francesco Spenuso, Jack Daniel's Italy Advocacy Manager. A tale of passions, personal stories, successes and secrets of one's art.

At the end of each episode, all the bartenders signed their own Jack-based signature cocktail.

7 episodes | 1 host | 7 signature cocktails | a full-on digital campaign | 7 top cocktail bars | the unscripted lives of the coolest bartenders in Italy

CLIENT
Jack Daniel’s Italy

PROJECT
Cheers that Count | Web Series

UNITS
Contents