AN IMMERSIVE JOURNEY THROUGH MUSIC, LEGEND, AND BRAND IDENTITY.
One hotel, five decades of music, and three days in true Jack style.

With live music, talks, iconic drinks, and themed rooms, Hotel No.7 brought an incredible immersive experience to life in Milan.

12 Immersive Rooms: Each room was designed as a narrative set, dedicated either to a decade of music history or to the pillars of the Lynchburg distillery.

Design & Identity: A meticulously crafted aesthetic inspired by the iconic Old No. 7 label, blending industrial atmospheres with the warmth of rock’n’roll.

Live Soul: Not just hospitality, but a true creative hub featuring live performances and secret shows, positioning the brand at the heart of the city’s cultural scene.

3 days | 1 hotel | many parties | 12 immersive rooms | Thousands of visitors | +4000 Gadgets | +2000 cocktails and lots of fun

CLIENT
Jack Daniel’s

PROJECT
Hotel No.7

UNITS
Events