MEDITERRANEAN TO THE CORE.
We flooded "La Rinascente" in Rome and Milan with all the freshness of Gin Mare. A two-days activation inside the most famous department store in Italy where a product tasted happened inside the premium Pop-Up corner we created.

The Visual Merchandising project introduced the hero products of the corner, Gin Mare & Gin Mare Capri, evoking the most representative elements of the Mediterranean: its eternal blue sky and its characteristic scent of rosemary, basil, and thyme.

4 days  |  2 cities  |  2 products  | a corner pop-up  |  a hostess / bar-tender  |  all the scent of the mediterranean

CLIENT
Gin Mare

PROJECT
Pop Up

UNITS
Activation Off Trade