A NEW LANDMARK IN MILAN’S MOST MODERN PLAZA.
For the launch of FX’s new series Y: The Last Man, we built a gigantic Y right at the epicenter of Milan’s most futuristic neighborhood. The teaser installation included two huge Interactive screens that broadcasted the series trailer together with other contents that highlighted the main theme of the show: new paradigms in a post-apocalyptic matriarchal society.

7 days | 42 hours of construction | a 7 meters high landmark | thousands of by-passers | 2 huge screens | a man and his monkey

CLIENT
Disney

PROJECT
Y: The Last Man