THE EXTRA SPICY VALENTINE’S KIT.
Don't be fooled by appearances; what really matters is what there is underneath! To celebrate Valentine’s Day, we sent an influencers and media kit to build awareness around the launch of the new Discovery+ TV Show, Naked Attraction Italia. The box contained 6 spicy chocolate bars wrapped in naked bodies. The whole concept was thought as a direct analogy to the dating game show, where a clothed person is faced with six naked people who are initially hidden in booths. Stakeholders made posts and stories on their own social media channels creating buzz around the launch.

CLIENT
Discovery+ Italy

PROJECT
Naked Attraction - Valentine’s Kit