A private apartment in the heart of Milan becomes El Salón, an exclusive experience by Diplomático, where rum culture meets the art of mixology and the pleasure of coming together.

An event designed to bring the brand's universe to life through an immersive journey of tastings, encounters, and carefully curated details.

The experience begins with a dedicated session for a select group of bartenders, featuring a Diplomático masterclass. From a chocolate decoration workshop led by Pietro Gobino to personalized calligraphy, every moment offers a new way to explore the brand through different forms of expression.

As evening guests arrive, El Salón shifts its rhythm, transforming into a contemporary lounge brought to life by DJ sets, cocktail experiences, and tastings. Between dice games, handwritten personalized cards, and wax seals, guests are immersed in the Diplomático universe.

A brand experience built around the importance of every detail, where each element contributes to creating a sophisticated, authentic, and welcoming atmosphere.

WLA managed the entire event production, bringing the El Salón concept to life and coordinating all production aspects, set design, activities, and guest management. A project where creativity, production, and attention to detail come together to create a brand experience that truly reflects Diplomático's identity.

1 day | 1 house | many cocktails | more than 70 guests | a lot of fun

CLIENT
Brown-Forman

PROJECT
Diplomático - El Salón

UNITS
Events