ALL THE BEST OF SOCCER ONLY ON DAZN!
To increase Dazn's penetration on the Italian market, we created a 360° campaign entirely dedicated to soccer and Italy’s Serie A TIM! Through the promotion of DAZN’s prepaid cards on sale in almost 300 shops throughout Italy, we wrote and produced a TV commercials, radio and in-store spots, digital materials and press releases, directly connecting the brand with all sports enthusiasts around the country. 

All this, accompanied by the undisputed protagonist of the DAZN squad, Diletta Leotta, the main character of the entire campaign.

A 360° campaign | +300 points of sale | local newspaper releases | tons of interactions  | thousands of cards sold | an opportunity not to be missed

CLIENT
Dazn

PROJECT
March Promo

UNIT
Campaigns