EVERY STORY HAS A BEFORE AND AN AFTER.
There is a before in every story, made of fear, discouragement and a clouded future; and there’s also an after, which begins from the moment in which we restart the path towards the reconstruction of what has just been lost.

For the second year in a row we were by the side of the Italian Red Cross for the creation of the 2023 anniversary communication campaign. A 360° campaign that involved numerous partnerships and sponsorships, such as Rai and the Media Partnership of TGR, Lega Serie A, Grandi Stazioni Retail GSR, Atac, IGPDecaux and Alexa who dedicated her good morning to the CRI on May 8th.

3 main characters | hundreds of stories | one week | 7 partners | a 360° media mix | a celebration for all those who have had the strength to restart

CLIENT
Croce Rossa Italiana

PROJECT
May 8th 2023

UNIT
Campaigns