For Roma Bar Show 2026, WLA brought the Bar Fabric Cocktail Club to life for Brown-Forman: a 90 sqm space designed to showcase the Group’s portfolio and bring together bartenders, clients, media and industry professionals.

Inspired by the atmosphere of Italian cocktail bars from the 1960s and 1970s, the space combined retro aesthetics with a contemporary approach, creating an immersive setting where hospitality, storytelling and mixology came together.

From concept and design to production, build and on-site management, WLA oversaw the entire project, creating a dynamic space for tastings, conversations and connections.

With Bologna-based Volare joining as guest bar, the Bar Fabric Cocktail Club became more than a stand: a vibrant meeting place for the bartending community.

2 days | 1 stand | many cocktails | thousands of visitors | a lot of fun

CLIENT
Brown-Forman

PROJECT
Roma Bar Show 2026

UNITS
Events