1 CLASSIC COCKTAIL. ENDLESS POSSIBILITIES.
The 10-day celebration is held every October in bars and restaurants worldwide. For this year’s #OLDFASHIONEDWEEK we supported Brown-Forman to celebrate Woodford Reserve’s most important event of the year. A whole week trip dedicated to one of the most loved cocktails nationally and internationally.

Through an online-streaming, live events and masterclasses in 29 venues, we created materials addressing the world of Woodford Reserve’s bourbon whiskey and its historic distillery in Kentucky.

10 days | 29 venues | one live-streaming | thousands of attendees | hundreds of kilometers through Italy | branded cocktail kits distributed | the most popular classic cocktail of all times

CLIENT
Woodford Reserve

PROJECT
#OldFashionedWeek

UNITS
Events | Roadshow