LookAround | MARTINI – Williams Martini Racing On Tour
WE ARE A-TYPICAL. LookAround is not just a name. LookAround is our philosophy, and moreover it is our history.
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WORKS

MARTINI – Williams Martini Racing On Tour

A summer tour, featuring another Italian icon, a stylish Ape-car fitted out to look like a real Martini Terrace, that traveled the length of Italy to promote the Martini Royale, Americano and Negroni Sbagliato cocktails.

Client /

Martini e Rossi

CATEGORY/

Events - Road Show

Where/When/

Italy/ April-September 2014

ACTIVITIES/

Tour Planning Legal and Bureaucratic Management Production (logistics,staffing) Partnership Events and Locations Management Locations Scouting Art Direction (branding, outfit, materials)