LookAround | MARTINI – 150 years Anniversary – Ape On Tour
WE ARE A-TYPICAL. LookAround is not just a name. LookAround is our philosophy, and moreover it is our history.
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WORKS

MARTINI – 150 years Anniversary – Ape On Tour

A summer tour, featuring another Italian icon, a stylish Ape-car fitted out to look like a real Martini Terrace, that traveled the length of Italy to celebrate Martini’s 150th anniversary and promote the Martini Royale cocktail.

CATEGORY/

Events - Road Show

Where/When/

Italy/ May - July 2013

ACTIVITIES/

Tour Planning Legal and Bureaucratic Management Production (logistics,staffing) Partnership Events and Locations Management Locations Scouting Art Direction (branding, outfit, materials)