LookAround | HOMEAWAY – Home Suite Home Tour
WE ARE A-TYPICAL. LookAround is not just a name. LookAround is our philosophy, and moreover it is our history.
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WORKS

HOMEAWAY – Home Suite Home Tour

OTG activity planned to promote the brand HomeAway and the services offered at the target audience through a street tour in Rome and a final party in an exclusive location, under the new claim “Home Suite Home” that highlights the main elements of the brand promise.

CLIENT/

HomeAway

CATEGORY/

Events

WHERE/WHEN

Rome / September-October 2015

ACTIVITIES/

Copywriting Concept Idea Production (logistics, staffing, branded materials, food&beverage, gadgets) Events and Locations Management Location Branding Art Direction (brandings, outfit, materials) Event Format Planning Photo-Video Report Guerrilla Legal and Bureaucratic Management