LookAround | Fox – The Walking Dead Stadium Guerrilla
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WORKS

Fox – The Walking Dead Stadium Guerrilla

A guerrilla action performed by 20 Zombies, who took a seat in the Rome Olympic Stadium tribune, during the Serie A football match Lazio vs Cagliari, involving the surprised audience to promote the Italian launch of the epic tv series “The Walking Dead”.

Client/

Fox International Channels

Category/

Events - Guerrilla

Where/When

Rome/ October 2010

Activities/

Event Format Planning Location Scouting PR Art Direction Production (logistics, set up, AVS, staffing) Legal and Bureaucratic Management Staff Selection Event Coordination Styling and Make up Location Management