LookAround | Fox Life – Sex Education Show River Guerrilla
WE ARE A-TYPICAL. LookAround is not just a name. LookAround is our philosophy, and moreover it is our history.
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WORKS

Fox Life – Sex Education Show River Guerrilla

A guerrilla action performed on the Tevere river to promote the launch of Sex Education Show, a new tv program broadcasted on Fox Life Channel. The talent of the show sailed a boat customized as a giant sex toy duck shaped, from where she was inviting people to talk about sex with her.

Client/

Fox International Channels

Category/

Events - Guerrilla

Where/When

Rome/ May 2011

Activities/

Concept Idea Staff Selection Event Format Planning Animation Legal and Bureaucratic Management Art direction (graphic, branded materials) Production (set up. AVS, staffing, gadgets)