LookAround | Martini
WE ARE A-TYPICAL. LookAround is not just a name. LookAround is our philosophy, and moreover it is our history.
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MARTINI – Terrazza Martini/Expo Milano 2015

Martini celebrates the authentic Italian aperitif at Expo Milano 2015 and the partnership between Martini and Williams, with special events supported by an OOH and WEB national advertising campaign. The unique style of Terrazza Martini, which introduced the world to the pinnacle of Italian taste as well as the Italian philosophy of life, is now on show in Expo as a setting for music, celebrities, and special events where Martini cocktails will be presented by some of the world’s best bartenders in the Terrazza designed by Pininfarina for Expo.

MARTINI – Williams Martini Racing On Tour

A summer tour, featuring another Italian icon, a stylish Ape-car fitted out to look like a real Martini Terrace, that traveled the length of Italy to promote the Martini Royale, Americano and Negroni Sbagliato cocktails.

MARTINI – Racing Lounge Salone 2014

5 days of Dj & Vj Set, Photo-shooting and live performances have animated the Lounge in the in the center of the Brera District , and let the visitors experience the Williams Martini Racing world and lifestyle.

MARTINI – 150 years Anniversary – Terrazza Martini Events

10 events staged throughout 2013 on the iconic Martini Terrace to celebrate Martini's 150th anniversary with the best Martini Cocktails, Food Design shows and the "sound" of Italy's top DJs.

MARTINI – 150 years Anniversary – Martini Pop Art Gallery

4 days dedicated to celebrating Martini's 150th anniversary - and its links to the world of Art and Design - through a multi-disciplinary laboratory and exhibition area in which to explore the brand's heritage.

MARTINI – 150 years Anniversary – Martini Royale Party

An exclusive event held in Brera, Milan's design district, dedicated to celebrating Martini's 150th anniversary - and its links to the world of Art and Design - with a visual art installation, live performances and premium sound entertainment activities.

MARTINI – 150 years Anniversary – Ape On Tour

A summer tour, featuring another Italian icon, a stylish Ape-car fitted out to look like a real Martini Terrace, that traveled the length of Italy to celebrate Martini's 150th anniversary and promote the Martini Royale cocktail.